Waitrose shoppers will soon be drinking wine from aluminium cans instead of glass bottles after the supermarket became the first to replace the majority of small glass wine bottles with cans in a bid to reduce its carbon footprint.
The move, expected to save 320 tonnes of packaging, also aims to appeal to already environmentally-conscious customers, many of whom already enjoy canned alcoholic cocktails.
From Sunday, the majority of 187ml glass bottles will be replaced by aluminium cans. The only bottles that will not be affected are Champagne, Prosecco, Cava and Rioja because of legal appellation restrictions.
Last year, Waitrose customers purchased nearly three million small bottles of wine across the still and sparkling categories.
Barry Dick, the Waitrose beer, wine and spirit bulk sourcing manager, said: “We’re delighted to pioneer this move and make reducing waste even easier for our customers.
“Aluminium cans weigh significantly less than glass and create less than half the amount of CO2 than the equivalent single-use glass bottle. Cans can also be recycled an infinite number of times.
“We know that more people are buying their drinks in canned formats, from cocktails on the go to craft beer, which is why making this shift in our wine category makes so much sense.
“Picking up a can of wine is a great way to enjoy wine in moderation, especially if you’re heading to a picnic or a social occasion, and it also enables customers to try a new variety without worrying about wastage or cost.”
He said he hoped the Waitrose move “will encourage suppliers to continue to develop a diverse and exciting range of wines in cans”.